Model hypothesis

The objective of this study is to identify the different factors influencing innovation (technology, internal culture, market, audiences, ...) and to develop a model of their role for news media in a disruptive innovation process. Similar studies have already been developed in other economic, scientific and industrials fields, successful case histories and models have been explained, methodology and approach aimed at creating a highly innovative environment identified. Useful examples include 3M or Google, two companies whose ability to create new products is deeply radicated in the company’s DNA.
Neverthless news media environments appear to have a distinctive way of developing innovation compared to the models adopted in industry, services and science. Moreover news media often do not have at all a coherent structurald approach to development of innovation but the whole process is left to a few creative professionals. Why disruptive innovation is so rare in news media? Is the absence of an innovation methodology due to social and historical reasons? What is the balance between internal (…) and external factors (technology, laws, society,...) leading to innovation? These are some of the questions this research is willing to answer.