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THE RESEARCH
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    • TEAM

    Research activities

    1. Screening and analysis of the academic literature on innovation processes and their diffusion.
     
    2. Analysis of the value of internal and external innovating factors such as:

    • Market
    • Advertising
    • Organizational structure
    • Technology
    • Delivery and distribution
    • Company culture
    • Law
    • Audiences
    • …
    3. Analysis of some successful and unsuccessful cases of disruptive innovations being introducted in news media in different countries (Italy, UK, …) with screening of literature (specialized magazines, academic researches, etc) and direct interviews to the people involved in the innovation process (leaders, stakeholders, others etc).
     
    4. Elaboration of a “news media innovation map”.


















    		Reshaping Media is based in Milan

    info@reshapingmedia.com

    Reshaping Media
    Italy
    V. Morozzo della Rocca 3
    20123 -Milan